I’m not a technology geek, but in recent years i find myself having a greater reliance on technological products like smartphones and laptop. I couldn’t understand why would anyone queue for days just to get the newest iphone or consistently changing their iphone to the newest version when the difference in product is not that great. Until when i dropped my iphone into the drain today resulting in it being unable to work, did i realise i am handicapped without it.
All my contacts, my photos, my videos, my songs, my schedule, my important notes; bascially everything was gone. I could not contact my friends, i could not look at my schedule and i could not rmember the notes i had saved in my phone. These remind me of the point “convergence” lectured in class. Convergence is the movement of communication technology toward common digital formats that allow for interoperability between distinct services and applications. With our smartphones, we’re able to videochat, call or text one another because of this advancement in communication technology.And this convergence is also similar to how different technologies are incorporated into a single sleek phone. There’s no need for camera, no need for an ipod, neither do you need a game console or computer for web browsing. A smart phone can easily do the job.
After spoiling my iphone, i am trying to use another nokia smartphone – less smarter than iphone; i still feel handicapped because it is not as powerful as an iphone. I never knew i had this obsession with having a highly capable device to sort out my life for me until i decided that i am going to join the crowd to queue for an iphone4s-the greatest iphone yet, or so they say. Because of the increasing capabilities of a smartphone, people place greater reliance on it day by day without realisng it.
In a smart phone, there are even applications that allow people to text each other without charges and the users have grown used to it talking to people anytime in the day or night. Such techonologies have increased the efficiency of communication and have vastly altered the way people communicate. Because of the efficiency of such devices, it is now torturous to be unable to chat with someone or to tell someone something because of the absense of such product.
Maybe everyone is a slave to techonology is some ways; either wanting the best or is simply over-reliant on it.
I was browsing on Youtube trying to find a video for this blog post when i came upon this video “Rising Food Prices”. It shows the devastating number of people who are starving simply because food has become so expensive the poor cannot afford them. In this first world country we live in, we do have heard of rising food prices but they have minimum impact on our daily life because the increment is insignificant when compared to the salary we earn. However, to people already in poverty, it has serious consequences in their life. According to the video, when you are poor, you are likely malnourished, sick, too weak to work or go to school. If you survive, you are lilkely to stay poor, especially if you’re a woman or child, and you become hungrier.
Although there is no verbal communication in this video, the music that portrays crisis in life and the huge fonts that summarise the message grab the attention of the audience and make them want to continue watching the video. Also, the message appeals to the emotion of the audience and is thus hard to forget. Although it is a simple and short video, i find the message deeply embedded into my heart then other mediums trying to convey the same message. In my opinion, it’s because the video is short, with wordings kept to the minimum, which makes it easier for the audience to understand.
Knowing how vulnerable people on the other side of the world are, it makes me feel so lucky and blessed that i am living in this first world country. Issues that we simply brush them off are issues that affect the survival of the poor. However, it makes one feel weak and helpless in the aspect of helping the poor, because there are simply too many who need help.
I’m not a follower of PETA, but i do know of their bold methods used to convey messages. Getting celebrities to strip and captioned “i’d rather go naked than wear fur” is what i remembered most about this organisation. I would say, it is a creative method, and by incorporating celebrities and physical attractions into the ad, it is indeed appealing to other women who aspire to be “superior” or “attractive” by wearing fur. However, by involving pornography into their projects, I really wonder if the morality of the objective still remains.
Have they gone too far with their antics? By using pornography for a good cause, they are in fact glorifying pornography. The problem isn’t solely about animal abuse or other related issues anymore; pornography is now another issue parallel to it. Perhaps their intended messages will be transmitted to the audience effectively, but the glory of pornography is also received by the audience too. It has now enable people to perceive topics or things that were in fact immoral or not upright to become “righteous” and “reasonable” as long as there is a good cause to back it up. That, i could not agree with or support. When goodwill is delievered at the expense of human morality, it leads the society down a downward spiral. Animals are saved, yet humans are dehumanised at the same time. It no longer makes one wonder if it is worth it, but rather, is it alright in the first place?
The targeted audience is obvious, and that is people who watch pornography. However, if their intention is to “educate” people, why are the children supposedly excluded from this audience range? Or in fact, is it encouraging “all” to watch too?
I personally feel that PETA is going the wrong way with their advertising antics. I believe whatever they are doing is for a good cause, but their ads are getting more and more offensive and provocative. They have gone to such an extent that even pornography is utilised. It makes me wonder what will they do next to capture and attention of the audience. Perhaps they should come out with more interesting ideas to educate the young, as i believe it is more effective to teach the people since young so they will stay away from all these indirect forms of animal cruelty as they grow.
Instead of making the world a better place, i feel that PETA is in fact creating another type of “ideal” world where animals’ lives reign over human integrity and morality. I can’t help but believe PETA is as messed up as people who support animal cruelty both directly or indirectly. PETA is not educating the public about anti-cruelty to animals; it is teaching pornography.
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My friend sent me a link to this music video called “How To Love” and i was instantly captured by the depressing scene right from the start – a woman who rejects abortion in the surgery room. What i like about this video is that it is inspiring and instills hope in women’s life when they are in despair. One can still be happy and blissful even if they have made grave mistakes in their life, as long as they dont give up and strive to be better, and most importantly, learn from their mistakes.
I think that media in this case has been utilised in a positive way. An inspiring and life-changing message conveyed through an interesting and captivating storyline. In today’s music, it is hard to come by a song with meaningful messages and a nice and catchy tune.The storyline is also realistic, not a rare sight in today’s world.
I am impressed by the message it delivers successfully. One decision will change one’s life, and the life of the ones around them drastically. Like the mother featured in the video, if she decided not to pick herself up and look on the bright side of life, she would have ruined her daughter’s life indirectly to a great extent. But because she did not allow herself to live in self-pity and misery she married a decent man and provided a good environment for her daughter. Because of her decision to live life right, the daughter was able to grow up in a healthy environment where she was a happy person with good outlooks on life. And the effects of a wrong decision can pass on to the next generation and then to the next generation if no one decides to stop it.
It is a meaningful song and the music video complements it making it embedded in my heart. Isn’t this how music should be? Compared to the modern music which has no real meaning to it, this song and music video is gem. I was surprised a singer like Lil Wayne is able to come up with such a heart-warming and encouraging song. This is the type of music i would like to hear more of in the future. I hope there’ll be one day where meangingful catchy tunes will be the ‘in’ thing again.
Enjoy the music!